- More than 30 LinkedIn Endorsements received for Search Engine Optimization (SEO) and for Algorithms.
- More than 10 LinkedIn Endorsements received for each of the following skills: Statistics, Web Marketing, Search Engine Marketing (SEM), Java, Linux, and IDL.
- Also experienced in the online travel industry, astronomy, astrophysics, scientific instrumentation, data reduction, data analysis, C/C++, Fortran, shell scripting, HTML, UNIX, and LaTeX.
- Ph.D., Astronomy, Yale University, 2002
- M.Phil., Astronomy, Yale, 1996
- M.S., Astronomy, Yale, 1994
- B.S. with Distinction and with Honors, Physics, The Pennsylvania State University, 1993
- B.S. with Distinction and with Honors, Astronomy and Astrophysics, Penn State, 1993
- Mathematics minor, Penn State, 1993
Academic Honors & Awards
More honors and awards
Over twenty scientific publications,
including two theses and six refereed journal articles.
Other works include computer software,
graphic arts, literature, and musical compositions.
Details, including fields of expertise
- 2007, 2010–present: Independent Web marketing consultant.
Provided search engine optimization (SEO) and related consulting services; developed a complex internal link optimization algorithm.
- 2005–2011: Software Engineer, Researcher, and Senior Researcher, TripAdvisor LLC.
Member of the search engine optimization (SEO) team; conducted numerous
SEO experiments that grew profit by at least $6.6 million per year; developed best practices; applied these best practices to the TripAdvisor website; shared SEO experiences with, and provided consulting to, companies or websites owned by Expedia Inc. and by TripAdvisor; designed and partially implemented a first-of-its-kind internal link optimization algorithm; was a leader in the launch of TripAdvisor's international points of sale; designed the bidding algorithm of the Search Engine Marketing team's autobidder; designed a selection engine for online advertisements; developed TripAdvisor's Popularity Index, designed its Value Index, and provided related reports, including the bases for TripAdvisor's “Travelers' Choice Awards” and “TravelCast” features.
- 2002–2004: Post-doctoral Fellow and Adjunct Assistant Professor, Rochester Institute of Technology (RIT).
Co-developed RITMOS, the first operational multi-object spectrometer to use
a micromirror array.
Taught “Programming for Imaging Science II.”
- 2000–2001: Research Assistant, RIT.
Built RYTSI, the RIT–Yale Tip-tilt Speckle Imager.
- 1994–2000: Research Assistant and Teaching Assistant, Yale.
Measured binary star differential magnitudes. Upgraded telescope instrumentation in Argentina.
Gained roughly 1,250 hours of experience assisting seven undergraduate classes.
- 1990, 1992–1993: Undergraduate Research Assistant, Penn State.
Compared neutron star model atmospheres with X-ray observations.
- Scientific programming.
Instrumentation, data reduction and analysis, and physical simulations.
Ample experience with device drivers, function optimization, and statistical
- Programming languages.
C/C++ since 1990. Also proficient in FORTRAN, IDL, BASIC, and HTML.
Familiar with several other languages.
- System Administration.
Assembled and maintained more than 15 Linux and Windows machines, including
two small networks. Linux server administrator.
Contact information available upon request.